Clarity
Products are organized by companion, category, life stage and need so customers can reach relevant choices faster.
E-commerce case study
Qyvic for modern pet parents.
Brand Direction
E-commerce UI/UX
Conversion Design
Front-end Development
Thoughtful essentials for every tail.
A warm, curated commerce system built around pet-parent confidence.
ProjectQyvic
IndustryPet care & e-commerce
ExperienceResponsive multi-page store
AgencyRankCraft Media
Project overview
Pet care deserves more than a crowded digital shelf.
RankCraft Media developed a connected experience spanning product discovery, education, purchase, subscriptions, customer accounts and support—giving the brand room to build lasting relationships with pet parents.
The challenge
Turn complex choices into confident decisions.
- Create a distinctive pet-care brand without losing warmth or approachability.
- Organize a broad catalogue without overwhelming shoppers.
- Establish product trust before asking customers to purchase.
- Connect browsing, cart, checkout and account management.
- Support retention through repeat orders and pet personalization.
Strategic direction
Clarity, reassurance and continuity.
One positioning idea became the filter for every interface and content decision: Thoughtful essentials for every tail.
Reassurance
Ingredients, ratings, benefits, availability, delivery details and guarantees answer questions before they become objections.
Continuity
A consistent visual and interaction system connects the homepage, catalogue, product, checkout, account and support experiences.
wagflow.
Logo rationale
A name built around joy and ease.
W
Wag
Represents happiness, affection and the emotional connection between people and their pets.
F
Flow
Expresses a smooth journey—from finding the right product to ordering, delivery and repeat purchasing.
•
The gold dot
A warm, recognizable punctuation detail that gives the lowercase wordmark a playful finishing signature.
Colour system
Natural, warm and quietly premium.
Sage communicates wellness, oat and sand create comfort, while honey-gold introduces energy without turning the experience into a loud retail environment.
Wagflow Sage#71816B
Deep Sage#5E6F58
Warm Charcoal#41403E
Oat Cream#F6F1EA
Natural Sand#EFE6D9
Honey Gold#DEAD6F
Deep Ochre#966729
Pure White#FFFFFF
Headings
Century Gothic
Clear ideas.
Body
Nunito
Warm details.
The e-commerce solution
A complete customer journey—not just a storefront.
01 · Discovery
Purpose-led homepage
A focused story moves visitors from brand promise into relevant shopping routes.
- Shop by pet companion
- Category and life-stage paths
- Bestsellers, offers and care content
02 · Evaluation
Informative product pages
Product benefits and purchase controls work together in one clear decision area.
- Ratings and verified reviews
- Size and value comparisons
- Nutrition and delivery details
03 · Retention
Customer relationship tools
The account area turns one purchase into a more convenient ongoing experience.
- Order history and tracking
- Pet profiles and loyalty points
- Repeat-delivery management
1
DiscoverHomepage and search
2
ExploreCategories and filters
3
EvaluateProduct information
4
PurchaseCart and checkout
5
ReturnAccount and subscriptions
Problem to solution
What RankCraft Media solved.
The project connects every design decision to a practical customer or business need.
| Business problem | RankCraft solution | Customer and business value |
|---|---|---|
| Generic pet-store positioning | Warm, recognizable brand identity | Stronger differentiation and brand recall |
| Overwhelming product selection | Pet-first navigation, search, filters and sorting | Faster access to relevant products |
| Uncertainty about product quality | Ingredients, benefits, ratings and reassurance | Less hesitation during product evaluation |
| Complicated purchase journey | Connected cart, checkout and order summary | A clearer path from selection to completion |
| Low repeat-order convenience | Subscriptions, favourites, profiles and history | A stronger customer-retention foundation |
| Disconnected customer support | FAQs, contact options and educational content | Better support before and after purchase |
The outcome
Brand, content and commerce working as one system.
Wagflow presents a calm, complete experience that makes the business easier to understand, trust and choose—while creating a reusable foundation for future products, categories and retention programs.
- Memorable pet-care identity
- Premium visual experience
- Faster discovery pathways
- Trust at buying moments
- End-to-end customer journey
- Scalable component system
Services delivered
A full-stack creative and digital engagement.
Brand Positioning
Creative Direction
Logo & Visual Identity
Information Architecture
Responsive UI/UX
Product Catalogue Design
Conversion Design
Customer Dashboard
Front-end Implementation
Your next project
Build an e-commerce experience customers understand, trust and return to.
RankCraft Media combines strategy, branding, UI/UX and development to create connected digital experiences designed for clarity, credibility and growth.